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Can the retail signage display industry be transformed by the new retail industry

XMOZU 2019-03-02
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At present, under the new retail outlet, many industry giants have joined hands to join the retail industry reform in this new era. The retail signage display industry also hopes to take advantage of the new retail industry, by creating better visual and shopping experience for customers and opportunities for retailers to upgrade their stores, to promote the growth of the commercial display market. At the same time, the advent of the new retail era has created new opportunities for retail signage display enterprises to change the supply chain, physical stores and even reconstruct the relationship between manufacturers and customers.

What is new retail? What are the differences between new retail and traditional retail? What industrial opportunities can new retail bring? Ali said that new retail is the reconstruction of the retail market, while Jingdong believed that the change of retail is actually the change of the retail infrastructure behind it. Despite these fancy definitions, we can be sure that the retail industry has entered a new stage of the times and is experiencing a tremendous change.

So, what impact will these have on the LED display industry as we enter new retail?

I. Revolution of Display Terminal Scene in Retail Markets
For traditional physical retailing, we should build beautiful stores and shopping centers, provide customers with high-quality products, courteous service, plus environmental space, lighting, decoration and so on. However, such a scenario has been over-commercialized for decades, and the experience is similar, which is increasingly unattractive to consumers. At present, more and more people are beginning to like the scene creation with large LED screens as display terminals. Especially, LED commercial display products with interactive, big data cloud operation, VR and other technologies will surely become a well-deserved darling in the new retail field.

In the future, the terminal scene revolution under the new retail market should focus on "design, interaction and experience", graft more cross-border elements into the scene, satisfy consumers' emotional needs such as personalization and design sense, enrich diversified experience, and form a new business space and atmosphere. And the LED screen becomes a window to communicate customers' recognition of the value of shopping malls and products.

2. The Change of Supply Chain Process in Screen Enterprises
In the new retail era, the essence of supply chain management of LED display manufacturers has not changed. It is necessary to integrate and coordinate all links in the chain, such as upstream raw material suppliers, various sales channels, warehouses, channel distributors, etc., in order to ensure that products needed by customers are delivered to customers in the shortest time, so as to achieve the same level of service. Minimize the cost of the whole system.
To achieve this effect, screen enterprises are required to have the ability of data-based logistics information integration, three-dimensional intelligent storage conditions and standardized quality control management.

3. Helping Businessmen Reconstruct Relations with Consumers
The positioning of retail is that all behaviors are oriented by consumers' needs, breaking barriers such as technology and channels, and creating brand experience. So in the new retail era, when every customer is closely linked with their smart phones, shopping malls, display screens and other terminals, LED display manufacturers are also facing a major test to help customers (retail stores, etc.) reconstruct the relationship with consumers.

How to do it? The core is with data! Who can help businesses grasp consumer preferences, consumption paths, consumption habits, membership information, storage information and other data information, and use the ability of big data integration, further analysis and collation of data, quickly help businesses to optimize and upgrade marketing, service experience, who can make a big step in the new retail era.

From retail to new retail, more than just a "new" word, but more new sales scenarios, new business-consumer relations, new supply chain processes. While the industry brings changes, customers will also benefit from new retail, enjoy more efficient services and better products. In the future, only those LED display manufacturers who really pay attention to efficiency and end-user experience can really soar in the east wind of new retail.