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Outdoor LED digital signage Makes Advertising Brand Promotion

2019-03-28
Are you still pouring money into online advertising? Is it effective? Has it met your propaganda expectations? With the advent of the digital age, it is now the world of outdoor LED digital signage advertising.
As an enduring outdoor advertising, its unique advantages and strong brand effect are worth your investment.

Since entering the information age, outdoor LED digital signage has been favored by busy commercial streets. For a while, outdoor LED display seems to have overturned the traditional image of urban landscape. With the continuous development of urban construction process, outdoor LED display screen as a new carrier of advertising media has been used more and more.

Outdoor LED display can really improve the image of the city, and advertising forms have become flexible and diverse. Times Square in New York, USA, and outdoor LED display in Ginza, Tokyo and other world-renowned cities can be called city signs. From this, we can see the development speed and city status of outdoor LED display.

Outdoor Advertising LED Screen develops rapidly and has become a "new favorite"
Up to now, outdoor advertisement LED large screen has been developing for more than ten years. With the increasing effect of business agglomeration year by year, their mission to show the image of the city is becoming more and more important. Outdoor media advertising is not only the embodiment of urban economic and commercial prosperity, but also the epitome of urban culture and quality. They carry the brand logo, name, culture and brand organic combination, and have a decisive impact on the dissemination of shaping brand image. There is no doubt that the outdoor advertising LED screen has become the favorite of the new media communication industry.

Outdoor LED advertising screen outlines urban art. As the deducers of city, region and business character, they provide human experience and perception, and become landmarks of the city, so that people can find the starting point and the end point of their return journey. Moreover, according to the data of relevant organizations, the average weekly arrival rate of outdoor LED display media is 61.8%, the average weekly business circle arrival frequency is 3.8, and the average monthly arrival rate is 79.3%. 30% of the audiences actively pay attention to outdoor LED display media, and the average single eye stay of the audiences is 15.1 seconds. It is not difficult to see that outdoor LED advertising is closely related to all areas of our lives, and plays an important role in forming a good brand image and attracting consumers to participate in the process of brand communication.

Outdoor LED Screen Makes Brand Promotion Meet Better World
Compared with other carriers, outdoor LED display has prominent features and advantages. Social progress and technological development provide a good opportunity for the development of LED display. LED display can really close the distance between the audience, so that the dissemination of more specific, more people-friendly marketing. LED display can gain a firm foothold in outdoor advertising media, and its greatest advantage lies in the realization of value.

LED display screen with its own high-definition seamless stitching, beautiful natural advantages instantly defeated the traditional communication channels. Large-scale, dynamic, advertising can promote the sensory feelings of the audience in an all-round way, effectively convey information to guide consumption. In this popular marketing era, LED large screen can profoundly affect the audience's perception and consumption concept.

In the Internet era, large LED screens can be more organically combined with the Internet to play real-time, timely dissemination. Effectively meet the outdoor media intelligent mode in the field of outdoor LED advertising screen application, which is also the general trend of the future. From quantitative change to qualitative change, for the emerging manufacturing industry, including the LED industry, it will not only bring tremendous opportunities for development, but also indicate the future direction of industrial development. Therefore, in the future, outdoor LED advertising screen will inevitably move towards a broader, more high-end direction.