The truck mounted LED screen is installed on the car. It is a device that uses special power supply, control card, and unit board to display text, pictures, animation, and video through dot matrix. It is a set of LED car display system which is independent with the rapid development of LED display screen. Compared with ordinary door screens and fixed，non-moving LED display screens, it has higher requirements on stability, anti-interference, anti-vibration and dustproof. The truck mounted LED screens are usually LCD screens, with external sound, readable SD card, USB，Bluetooth and other functions.
As an important means of transportation in the city, buses and taxis are huge in number and have many lines, and they are incomparable to penetrate in the prosperous sections of the city. The main point of the selection of advertising tools is to pay attention to the size and spread of audience. At the same time, buses and taxis are good carriers for displaying the image of the city. The truck mounted LED screen is placed on the bus body, front, rear, taxi roof or rear window as a platform for information release, which can beautify the city appearance and do a good job in the image project of city lighting. Furthermore, it helps the urban economy take off and achieves the practical goal of rapid development.
The screen has a large amount of information storage, and can apply daily advertisements, news, policies and regulations, public information (weather information, calendar time), city culture, transportation and other information to the public through the truck mounted LED screen. Its public welfare is particularly prominent, and it is a window for the government to promote urban civilization.
Compared with traditional advertising media, LED advertising screens for buses and taxis have the characteristics of strong liquidity, wide distribution, high effective information arrival rate, and are not limited by time and space. It has unique publicity effect and cheap advertising price. Through its promotion, more businesses will get attention. The above characteristics all determine that the advertising platform based on buses and taxis will weave out the largest media network.